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Unconventional Wisdom

Five Guys is an institution here in Northern Virginia, and its expanding around the country at a rapid pace.

What’s interesting though is their approach to business:

- They never advertise.
- Never solicit reviews.
- Have simple, if not ugly, décor.
- Don’t do drive-thrus.
- Keep the menu small (burgers & fries… and hot dogs, but no milkshakes, no coffee, no chicken)
- Fluctuate their prices based on food cost.
- They let their lines get really long at lunch time; some people leave and go elsewhere.
- and they make no apologies for it.

In fact, founder Jerry Murrell talks about an experience when they were just getting started:

When we first opened, the Pentagon called and said, “We want 15 hamburgers; what time can you deliver?” I said, “What time can you pick them up? We don’t deliver.” There was an admiral running the place. So he called me up personally and said, “Mr. Murrell, everyone delivers food to the Pentagon.” Matt and I got a 22-foot-long banner that said ABSOLUTELY NO DELIVERY and hung it in front of our store. And then our business from the Pentagon picked up.”

Conventional wisdom would say all of this is bad business; but business is thriving.

Its a good reminder that conventional wisdom isn’t always right, and that sometimes keeping things simple is best.

Preparation Makes The Difference

Tony Dungy on Peyton Manning’s preparation routines and how it sets him apart.

Tuesday Tips

Every Tuesday I’ll post some quick “tips.” – Things that interest me, and might appeal to you as well.

My Favorite Leadership Books of 2010

Here’s my 5 favorite leadership books I read this past year:

1. ‘Switch: How to Change Things When Change Is Hard‘ by Chip Heath, Dan Heath

After reading ‘Made To Stick‘ a few years ago I was eagerly awaiting the release of the Heath brothers’ second book.  Switch was a great read and ended-up being incredibly timely being that Community Church was going through a big period of change.  Since true leadership always involves leading change though, this is a useful and must-read book for leaders.

2. ‘Decision Points‘ by George W. Bush

A life, and particularly that of a leader, is more-or-less the sum of the decisions we make.  I really appreciate that President Bush chose to write his memoirs through the lens of  assessing the successes and shortcomings of his life and leadership decisions.  As a leader it was insightful to hear about the motives behind some of the major decisions made during his time in office and his assessments of how he might do things differently if he had to do them again.  I don’t think you’d have to be a political or history buff to love and learn from this book, but if you happen to be either, you really have to read this one.

3. ‘Managing the Nonprofit Organization‘ by Peter F. Drucker

Drucker is one of the greats and has written a ton of great books. Stepping into the Administrative/Executive side of church leadership this year, I couldn’t help but feel that this book was written specifically for me.

4. ‘Leading Change‘ by John P. Kotter

Kotter is another leadership legend who has a number of great books to his name. Another excellent resource for those leading change.

5. ‘Linchpin: Are You Indispensable?‘ by Seth Godin

If you’ve read any of Godin’s works like Tribes, Purple Cow, or The Dip, much of the content might seem like review, but its a good book none-the-less and well worth your time.

What were your favorite leadership books last year?

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